Find practical AI opportunities that can save your business time

Book a free assessment with me. We will review where work gets stuck, identify one or two workflows worth improving, and decide whether simple AI or automation can help.

Book a free AI assessment See what we can assess

Built by Axel Hawker - product leader, builder, and small business owner.

HVAC Plumbing Medical offices Salons Home services

What we look for

Assessment focus One workflow with a clear payoff

Find the bottleneck Missed calls, intake, follow-up, quoting, or admin work.
Map the current process What happens today, who touches it, and where time is lost.
Choose a practical first step A simple recommendation you can test before a bigger project.

Start with what is already costing you time

You probably do not need "an AI strategy." You need a clear place to start.

The assessment looks for everyday bottlenecks where a simple tool or automation could make a real difference: missed calls, repetitive emails, manual scheduling, quoting, follow-ups, customer questions, intake forms, data entry, and scattered tools.

Missed calls and slow follow-up

Repetitive customer questions

Manual scheduling or intake

Copy/paste work between tools

Unorganized leads or customer info

No time to figure out which AI tools are worth using

Assessment outcomes

What the assessment can lead to

AI Opportunity Assessment

A focused review of your workflow, tools, and admin load so we can identify the best first place to use AI or automation.

Map the work

Workflow Automation

If there is a clear fit, we can connect the tools you already use and reduce copy/paste work, manual handoffs, or missed follow-up.

Connect the tools

AI Assistant Setup

For the right workflow, we can set up a simple assistant for intake, FAQs, quoting support, internal knowledge, or admin drafts.

Support the team

Pilot offer

Free and low-cost assessments for a few pilot businesses

I am currently working with a small number of local businesses at no cost or reduced cost. In exchange, I ask for honest feedback and, if the work creates value, permission to use the results as a case study or testimonial.

Book a free assessment

We choose one workflow worth reviewing
I map the current steps, tools, and handoffs
I recommend a practical AI or automation option
If there is a clear fit, we build a simple first version
You decide whether the next step makes sense

About

Why work with me?

I am Axel Hawker. I have led product teams, built software products, worked at Amazon, and run my own small software business. I am not interested in selling small businesses complicated AI hype. My job is to help you make a practical decision about where AI can save time, support customers, or reduce admin work.

Former Amazon product leader
Director-level product leadership experience
Builder of Simplissimo, software for music education events
Comfortable with both business strategy and technical implementation
Focused on practical ROI, not novelty

Assessment candidates

Workflows we can review together

Missed call follow-up by text Website chatbot trained on your services Automated quote intake Lead qualification assistant Customer FAQ responder Review request automation Appointment reminder workflows Internal SOP or policy assistant Email draft assistant Spreadsheet cleanup and reporting automation

Start with an assessment

Want a clear AI starting point for your business?

Book a short assessment and we will look for one or two practical opportunities. No jargon, no pressure, no giant project required.

Book a free AI assessment

Contact

Book your free AI assessment

Share a little about your business and one task you wish was easier. I will follow up to schedule the assessment.

Prefer email? axelhawker@gmail.com